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Many campsites in France have started to see a rising demand for active tourism, as guests increasingly seek opportunities to combine outdoor recreation with wellness and outdoor gym training during their stays. Naturéo Éco Resort wanted to respond to this trend by incorporating outdoor gym training alongside other activities within the campsite’s natural environment.
Outdoor Gym at Naturéo Seignosse
Omnigym installed a temporary outdoor gym at Naturéo Eco-Resort in Seignosse, France.
CASE STUDY
Omnigym outdoor gym installed in Naturéo Eco-Resort in France
Naturéo Eco-Resort in Seignosse featured 8 Omnigym outdoor gym equipment supporting the growing active tourism trend.
8
Equipment
2025
Installation
130 m²
Area Size
INSIGHT
Most outdoor workouts took place on Friday, highlighting the popularity of outdoor gym training as a way for guests to relieve stress and relax in a natural outdoor setting.
Source: Omnigym Global User Study
Time to activate your community?
MEETING THE DEMAND
The Challenge
The Solution
To address this challenge, Naturéo Éco Resort implemented a temporary Omnigym outdoor gym between April and May 2025, providing accessible, all-weather training solutions that also promote Sport Santé principles. This setup allowed guests of all fitness levels to engage in outdoor exercise, combining strength and functional workouts while remaining fully immersed in the surrounding pine forest and near the Atlantic coastline. The initiative reinforces the resort’s commitment to active tourism, wellness, and sustainable, nature-connected recreation.
INSIGHT
Weekday peak usage at the outdoor gym occurred from 7–8 PM, reflecting high user demand as guests wind down from daytime activities but have not yet started evening events.
Source: Omnigym Global User Study
INSIGHT
At the resort, the Omnigym bench press became the top outdoor gym equipment, showing guests favor upper-body strength training in outdoor training settings.
Source: Omnigym Global User Study
THE OUTCOME
A warm welcome for the Omnigym outdoor gym at the French campsite in Seignosse
The Omnigym outdoor gym saw strong engagement, confirming the effectiveness of integrating a wide range of outdoor training offerings into a campsite or holiday resort. The Omnigym bench press was the most popular equipment, with a total of 80 visits on the most popular day. The peak hour occurred between 7–8 PM, demonstrating high participation from guests of all ages, including seniors. These results show that outdoor fitness and wellness solutions can effectively enhance guest experiences at campsites and holiday resorts, combining nature-connected recreation, healthy ageing, and active tourism.
LOCATION
Holiday Resort and Camping in Seignosse
Naturéo Éco‑Resort is a nature-focused holiday resort and campsite in Seignosse, in the Landes region of southwest France. Set in a preserved pine forest near the Atlantic coast, the resort offers a variety of accommodations, including wooden cabins, premium cottages, cosy mobile homes, and lodge tents. Guests can enjoy outdoor activities, wellness programs, and nature experiences, making it an ideal destination for family holidays, beach stays, and active outdoor vacations in France.
Outdoor gyms for every need and budget.
EQUIPMENT
Omingym outdoor gym equipment at Naturéo Eco-Resort in Seignosse, France
Bench Press: Bench press is an exercise that trains the chest muscles, triceps, and shoulders.
Triceps Press: The Triceps Press provides an excercise for upper body strength.
Incline Bench Press: The Incline Bench Press is a full-body exercise that helps develop upper body strength, focusing on the upper pectorals.
Lat Pulldown: Lat pulldown is an exercise that focuses on training the latissimus dorsi muscles (broad back muscles).
Low Row: Low Row is an exercise that trains the upper and middle back and biceps muscles.
Front Press: Front press is an exercise that trains the shoulders, biceps, forearms, and triceps.
Biceps Curl: The Biceps Curl provides an excecise for biceps and forearm muscles.
Squat: Squats train multiple muscle groups simultaneously, primarily in the lower body.